Sam Stemler on Boast

14 Customer Experience Questions to Improve Your Website or App

Tue, 04 Aug 2026 14:00:26 +0000

When your customers find what they’re looking for on your website, they’ll be more likely to make a purchase, contact you, download resources, and more. However, it can be difficult to get into your customers’ shoes and determine what they’re looking for and how they navigate your website. The best way to find out is to ask your customers yourself. With that in mind, let’s take a look at a few customer experience questions to improve your website or app.

What People Really Look for in Reviews (It’s Not What You Think)

Tue, 14 Jul 2026 14:00:19 +0000

As you might assume, customers aren’t reading carefully through your reviews, word-for-word. Customers are busy and look for a few things in particular to get the information they need. Customers scan reviews quickly, looking for patterns, signals, and specific details that help them feel confident in our choice.

How Reviews and Testimonials Help Your Business Show Up in AI Search Results

Tue, 16 Jun 2026 14:00:23 +0000

Users are changing how they search for answers. Instead of scrolling through pages of results, more people are turning to AI tools and relying on summarized recommendations instead of traditional search listings. Social proof and feedback are a key part of how AI tools organize results for their users. If you want your business to appear in AI-driven search results, it’s time to rethink how you collect, structure, and use customer feedback.

Comparing the Top 7 Social Media Management Tools for Businesses in 2026

Tue, 12 May 2026 14:00:17 +0000

Social media is a great way to connect with new potential customers, grow your brand, showcase your products, and more. But managing different social media posts, accounts, and conversations can be tough while you’re running a business. Social media management tools that allow you to create, schedule, and manage posts faster, without switching between multiple platforms, can help you save hours of t ime. Let’s take a look at a selection of these tools, and compare their features, highlights, and pricepoints.

Solving Customer Objections with the Right Marketing Videos

Tue, 14 Apr 2026 14:00:38 +0000

Every customer approaches a purchase with questions. Some of those questions are simple, while others turn into objections that slow down or stop the buying process. The challenge is to create marketing messages that effectively answer those questions. One of the most effective ways to do that is with video. Let’s take a look at some of the most common customer objections, and how to solve them with video.

Can AI-Generated Testimonials Hurt Your Brand?

Tue, 10 Mar 2026 14:00:14 +0000

Artificial intelligence is becoming a part of many parts of life, including marketing. AI can be a powerful tool, but it has also been shown to be harmful in many ways. You can use it to draft emails, write landing pages, generate ad variations, analyze customer sentiment, and much more. So it’s no surprise that some businesses are now asking: Why not use AI to generate testimonials too? However, AI-generated testimonials can hurt your brand, your customers’ trust, and your business. Let’s explore.

6 Ways to Collect User Feedback at the Right Time

Tue, 10 Feb 2026 15:00:26 +0000

From business owners to software developers to product designs and more, we know how important it is to listen to our customers. But knowing you should collect user feedback and actually getting useful, honest input are two very different things. Knowing the different ways to collect user feedback and using these methods in a way that works best for your users or customers will help you get constructive responses.

9 Ways to Build Stronger Customer Connections in 2026

Wed, 21 Jan 2026 15:00:46 +0000

Customer relationships are a cornerstone of ever business. When your customers trust you, enjoy your products, and recommend you to your friends, your business grows. So how can you build even more valuable relationships with customers in 2026? Let’s take a look at a few strategies build stronger customer connection in 2026 and showcase these relationships accordingly.

Why Customer Stories Matter More Than Ever in 2026

Tue, 16 Dec 2025 20:32:14 +0000

Moving into 2026, marketers and business owners know that attention is harder to earn, trust is harder to build, and buyers are more skeptical than ever. Audiences are surrounded by polished brand messaging and AI-generated content that’s difficult to believe. That’s why customer stories matter more than ever in 2026. Let’s take a closer look at why that is, and what you can do about it.

11 Product Promotion Video Ideas to Engage Your Audience

Thu, 13 Nov 2025 15:00:21 +0000

Video can help you tell stories, explain important processes, entertain, and much more. It’s also a great way to show what your product can do, how it can improve customers’ lives, and why it’s better than your competition. However, creating a great product promotion video needs a great concept to start with. Let’s take a look at product promotion video ideas.

7 Ways to Use Video Product Reviews To Drive More Sales

Tue, 28 Oct 2025 14:00:32 +0000

Authentic customer feedback can make a big difference to prospective customers. Shoppers want proof that a product really works, and testimonials from real people can help. That’s where video product reviews come in. They combine the credibility of word-of-mouth with the visual power of video, helping businesses earn trust, boost engagement, and ultimately drive more sales. Let’s take a look at a few ways you can use video product reviews to drive more sales and get the most out of your video reviews.

How to Repair Trust With Your Customers

Tue, 21 Oct 2025 14:08:31 +0000

We all make mistakes. Sometimes, brands and businesses make mistakes too, and this can damage trust with customers. If this happens, what can you do? Let’s take a look at how to repair trust with your customers.

How to Repair Trust With Your Customers

There are a lot of things that can damage trust with your customers. Maybe a product had an issue or didn’t meet expectations. Maybe someone in the company made an offensive statement, or a post on social media didn’t go over very well. If you’ve lost followers, received complaints, or noticed a lot of negativity surrounding your brand, you’re probably wondering about how to do some damage control.

5 Ways to Detect AI-Generated Reviews

Tue, 07 Oct 2025 14:23:45 +0000

Reviews are an important way to determine whether or not products, services, or establishments are worth your money. However, a growing number of fake, AI-generated reviews are making it harder and harder to know which reviews are real and which aren’t. There are a few signals that can show whether a review is generated by AI or not. Let’s take a look at a few ways to detect AI-generated reviews.

4 Templates to Ask for Reviews on Social Media

Tue, 23 Sep 2025 14:00:59 +0000

Social media can be a great way to reach new customers, extend your audience, showcase your business, and connect with your existing customers. You can show off new products and services, share your marketing efforts, show how your business works, and more. If you have a strong social media following, this can also be a great place to ask for reviews. Let’s take a look at a few strategies and templates that you can customize to ask for reviews on social media.

The Step-by-Step Guide to Get Your First Testimonials (With Examples!)

Tue, 09 Sep 2025 20:41:16 +0000

Testimonials and reviews help customers find your business. Once you have a few testimonials or reviews, it’s easier to get more, but getting your first testimonials can be a challenge. Let’s take a look at how new businesses can get their first testimonials, step by step.

How Testimonials Turn Skeptics into Shoppers, According to Science

Tue, 26 Aug 2025 14:00:45 +0000

When shoppers hover uncertainly over the “buy” button, what overcomes their doubts and turns interest into a purchase? What is the “tipping point” for different buyers? And is there science behind this process? Yes. Testimonials and social proof play an enormous role in turning skeptics into shoppers. Many of these effects have been studied, and shown by science. Let’s take a closer look.

12 Testimonial Guidelines to Ensure You’re Not Breaking the Law

Tue, 12 Aug 2025 14:00:14 +0000

Every business wants to see positive reviews. Customer review statistics show that 77% of buyers research reviews before a purchase, and 90% say what they read makes or breaks their buy. With this level of influence, many businesses try to “bend” testimonial guidelines. What’s the worst that could happen?

Why the Brain Believes Video More Than Text

Tue, 05 Aug 2025 14:00:51 +0000

Online reviews are everywhere. From new restaurants to software tools to dentists and everything in between, you can find reviews and testimonials about it. But written reviews are becoming harder and harder to believe. Video testimonials, however, are still reliable. Our brains are wired to respond more deeply to visual and verbal cues than written words alone. Let’s take a look at how the human brain processes credibility, and why the brain believes video more than text.

6 Sales Objections and 12 Ways to Solve Them

Tue, 22 Jul 2025 14:00:21 +0000

Every business faces sales objections, and most of them come from uncertainty, not opposition. Your prospects may like your offering, but they hesitate because they’re unsure. Will it work for them? Can they trust your team? Will the results justify the cost? Each of these objections can be overcome with the right strategy. Social proof—showing that others have already made the choice and benefited from it—is a great way to overcome sales objections. Let’s take a look at 6 of the most common sales objections and 12 ways to overcome them using messaging, testimonial content, and smart storytelling.

Customer Stories as Cognitive Shortcuts: How We Decide in 60 Seconds

Tue, 08 Jul 2025 14:00:44 +0000

When it comes to buying decisions, customers don’t always weigh every feature, compare every competitor, or read through pages of documentation. Instead, most people rely on mental shortcuts, also known as heuristics, to help them make decisions quickly and efficiently. These shortcuts are powerful tools our brains use to navigate complex choices in everyday life. This is also why reviews and testimonials can be so influential; customer stories support cognitive shortcuts, and help customers make decisions without needing to weigh every aspect. Let’s dig deeper into how this works.

How to Take Negative Feedback with Grace

Tue, 24 Jun 2025 14:00:26 +0000

You won’t always please everyone. That means you’re bound to receive some negative feedback at some point. How you respond to negative feedback—as a business, as a brand, as an individual business owner, or even simply as a person—can determine how you move forward. Let’s take a look at how to deal with negative feedback with grace.

Your Simple, 3-Step Video Marketing Campaign Blueprint

Tue, 10 Jun 2025 14:00:32 +0000

Video marketing is an important way to reach new customers, but it can be difficult to know where to start. However, you don’t need dozens of videos or complex videos to create an effective video marketing campaign. This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.

What is Brand Evangelism and How Can You Inspire It?

Tue, 03 Jun 2025 14:00:37 +0000

Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. Brand evangelists are your most valuable customers—they enthusiastically recommend your brand simply because they enjoy it, which is the most valuable type of free advertising. Not everyone can or will become a brand evangelist, and not all brands easily inspire this behavior. So how can you improve brand evangelism and earn more of these invaluable customers? We’ve updated this blog post in 2025 to give you even more strategies for creating brand evangelism and inspiring brand loyalty.

How to Build a Scalable Testimonial Strategy for Your Sales Funnel

Mon, 19 May 2025 17:51:38 +0000

Many businesses treat customer testimonials and reviews like optional benefits; great to have, but not critical. But your customers’ sentiments, trust, and stories are critical to your sales process, from start to finish. When done right, testimonials not only provide proof, but they also reduce friction, answer objections, and build trust. With this in mind, let’s take a look at the ways to build a scalable testimonial strategy for your sales funnel, and how to use these reviews and testimonials at every stage.

11 Tips to Make Great-Looking Testimonial Videos on a Smartphone

Tue, 22 Apr 2025 14:03:00 +0000

Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, background noise, or awkward framing, can be a turn-off. Whether you’re encouraging your customers to record their own testimonials or filming them yourself in person, these tips will help you capture professional, authentic footage—no camera crew required.