Author
Posts by Sam Stemler
Sam Stemler writes about social proof, customer feedback, and testimonial marketing for Boast.
Other
5 Ways to Detect AI-Generated Reviews
A few signals that can show whether a review is generated by AI or not. Let’s take a look at a few ways to detect AI-generated reviews.
Social Proof
4 Templates to Ask for Reviews on Social Media
Let’s take a look at a few strategies and templates that you can customize to ask for reviews on social media.
Social Proof
The Step-by-Step Guide to Get Your First Testimonials (With Examples!)
Getting your first testimonials can be a challenge. Let’s take a look at how new businesses can get their first testimonials, step by step.
Social Proof
How Testimonials Turn Skeptics into Shoppers, According to Science
Testimonials play an enormous role in turning skeptics into shoppers. Many of these effects have been studied, and shown by science.
Social Proof
12 Testimonial Guidelines to Ensure You’re Not Breaking the Law
Collecting customer testimonials can seriously improve sales, but it's essential to follow solid testimonial guidelines to avoid problems.
Social Proof
Why the Brain Believes Video More Than Text
We respond deeply to visual and verbal cues. Let’s see how our brains processes credibility, and why the brain believes video more than …
Sales & Marketing
6 Sales Objections and 12 Ways to Solve Them
Social proof—showing that others have already benefited from a product—is a great way to overcome sales objections. Let’s take a look.
Social Proof
Customer Stories as Cognitive Shortcuts: How We Decide in 60 Seconds
We all rely on mental shortcuts, or heuristics, to make decisions quickly. Reviews and testimonials can support these cognitive shortcuts.
Customer Feedback
How to Take Negative Feedback with Grace
Criticism hurts, but it's possible to get good results out of hurtful words. Let's take a look at how to handle negative feedback with …
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Other
Your Simple, 3-Step Video Marketing Campaign Blueprint
This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.
Social Proof
What is Brand Evangelism and How Can You Inspire It?
Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. …
Testimonials
How to Build a Scalable Testimonial Strategy for Your Sales Funnel
Testimonials and reviews are critical to your sales process. Let's see how to gather and use testimonials throughout your sales funnel.