Boast

11 Powerful Ways to Use Social Proof in Your Marketing (Examples Included)

Wed, 11 Dec 2024 15:00:27 +0000

When researching a new product or service, consumers often rely on what other people have to say. They want to see proof that the product or service does what the brand claims it can do. Making promises to prospects is no longer enough, consumers need proof – social proof. In this blog, we’ll discuss what social proof is and 11 powerful ways to use social proof in your marketing. We’ve updated this post for 2025 to give you additional information and new types of social proof that can help you sharpen your marketing strategy.

Now Available: Automatic Video Subtitles, SMS Text Message Sequences to Collect Feedback, and More

Thu, 24 Feb 2022 15:30:41 +0000

The Boast team has been working hard to give you everything you need to easily collect, manage, and display your testimonials and video feedback. Over the last few months we’ve been working on some new features and updates that you are going to absolutely love!

10 Marketing Survey Questions to Improve Your Content Strategy

Tue, 15 Feb 2022 14:31:44 +0000

Marketers crave engagement with their audience. It’s the foundation that builds trust and loyalty with customers. The best way to boost engagement with your audience is to give them the content they want. But how do you know what they want? The answer is marketing surveys. In this blog, we’ll share what marketing surveys are and 10 marketing survey questions to improve your content strategy.

8 Essential Components of a Case Study (Includes Interview Questions)

Tue, 01 Feb 2022 19:39:32 +0000

Building trust with your prospects is crucial to growing your business. However, earning that trust can be challenging. You need to show proof that you can deliver on your promises. One way to show proof is through case studies. In this blog, I’ll explain what case studies are and share the eight essential components of a case study.

Top 4 Online Review Sites for B2C Brands

Mon, 17 Jan 2022 19:00:34 +0000

Customer reviews are an essential component of every business. Consumers rely on these reviews as social proof to understand how the product or service has worked for others. In this blog, we’ll be discussing the benefits of online reviews, how to collect online reviews and the top 4 online review sites for B2C businesses.

10 Examples of User-Generated Content in Marketing

Mon, 10 Jan 2022 21:36:21 +0000

Have you ever jumped in on a brand’s social media campaign? It’s tempting, isn’t it? These campaigns are often associated with a hashtag and encourage consumers to share a photo or video of them using the brand’s product. Perhaps there is a prize involved, but most often we do it because we have an emotional connection to the brand. When you submit that photo or video, it’s considered user-generated content, or UGC, and (with proper consent) can now be used by the brand in its marketing. In this blog, we’re going to share ten inspiring examples of user-generated content in marketing. First, let’s talk about the importance of UGC and how to get it.

What is NPS®? Why Marketers Should Care

Wed, 05 Jan 2022 13:59:13 +0000

Word-of-mouth is one of the most powerful forms of marketing. In fact, 92% of consumers trust recommendations from friends and family over paid advertising. Marketers can guide these conversations by pinpointing who their promoters are using an NPS^® or Net Promoter Score^℠. In this blog post, we’ll explain what is NPS and why marketers should care.

Social Proof Statistics: 24 Reasons Why You Need Proof

Tue, 28 Dec 2021 21:06:54 +0000

When researching a new product, do you find yourself jumping straight to the reviews? Well, you’re not alone. Most people want to know how the product has worked for others before buying it for themselves. What you’re searching for is social proof. Continue reading to learn more about social proof and why it’s so powerful as we share 24 social proof statistics.

Marketer’s Guide to Customer Sentiment Analysis

Tue, 21 Dec 2021 15:00:30 +0000

Have you ever received an email from a colleague, but you weren’t sure how to interpret the emotion or tone in the words they shared? Identifying the sentiment behind text can be challenging. This is especially true for online customer reviews, social media posts, and email communication. To best understand the emotional connection between your business and customers, you need to use customer sentiment analysis.

5 Compelling Examples of Testimonials on Websites

Mon, 13 Dec 2021 16:00:47 +0000

You’ve nailed down getting visitors to your site, but how do you convert them into leads or customers? One way is to include testimonials on your website. Testimonials are a form of social proof that consumers look for to learn more about your product or service. In this blog, we’ll discuss the importance of testimonials and where to add them to your website. Then, we’ll share five compelling examples of testimonials on websites to help inspire you.

5 Essential Customer Experience Metrics to Track

Mon, 06 Dec 2021 21:33:39 +0000

What do you remember the most about a brand? For most, it all comes down to the experience. The customer experience helps build trust in your brand and drives revenue. Businesses can measure the customer experience through metrics to understand what’s going well and what needs work. In this blog, we take an in-depth look at five customer experience metrics

How to Leverage Customer Testimonials to Increase Leads

Mon, 29 Nov 2021 20:21:02 +0000

Customer testimonials are one of the most powerful instruments you can have in your marketing toolbox. Why? Because they’re vital to growing your business by increasing your leads. Nine out of ten people trust what a customer says about a business more than what it says about itself. In this blog, we’ll dive into the power of customer testimonials, how to get them, and how to leverage them.

22 Marketing Trends You Need to Know for 2022

Wed, 17 Nov 2021 16:00:26 +0000

Over the last two years, marketing has drastically evolved through the COVID-19 Pandemic. We’ve seen significant shifts towards digital marketing, user privacy, AI, and more. If your business wants to stay competitive, embracing marketing trends is a must.

As we look towards the new year, here are 22 marketing trends to be on the lookout for in 2022.

Facebook Ad Examples to Copy for Your Health & Wellness Business

Mon, 18 Oct 2021 22:37:07 +0000

There are 2.8 billion people active on Facebook every month, making Facebook the largest social network globally. If you’re looking to connect with your audience online, generate leads, and increase sales, leveraging Facebook and its ad platform is essential. Keep reading to learn more about why your business should be using Facebook, and we’ll share several Facebook ad examples and ideas to help get you started.

5 Video Marketing Ideas for Health and Wellness Brands

Tue, 05 Oct 2021 18:57:46 +0000

Video marketing has been on the rise since 2016 and will continue to grow. All businesses, large or small, should be leveraging video marketing to acquire brand awareness, bring in new leads, and convert leads to clients. This is especially true for health and wellness brands as your consumers rely on visualizations to understand how your product or service works. We’ll discuss what video marketing is, why it’s important, and then we’ll explore five ideas to help inspire you.

9 Ways to Promote an Online Course Using Social Media

Fri, 17 Sep 2021 19:12:06 +0000

Promoting an online course is no easy feat as the market continues to grow. Many course creators have turned to social media as their primary marketing tool. Withbillions of users on social media, course creators have found success in using social media to promote their online course. Today, we’ll be sharing 9 ways you can promote an online course using social media.

What Does a Testimonial Video Cost?

Thu, 09 Sep 2021 18:44:07 +0000

Since 2016, video marketing has seen exponential growth. Marketers are finding creative and unique ways to incorporate videos into their strategies. One way to use video is with customer testimonials. Testimonial videos come in many forms and can vary in how much they cost to make. In this blog, we’ll take a look at what a testimonial video may cost, ranging from $0 – $15,000.

6 Online Course Landing Page Examples to Learn From

Thu, 02 Sep 2021 15:12:12 +0000

The best way to sell your online course is with a marketing campaign and a strong landing page. Your online course landing page should include the right elements and follow your brand to optimize conversion rates. But, what makes up a good landing page?

How to Get Video Testimonials

Thu, 26 Aug 2021 14:00:58 +0000

The best marketing content comes from satisfied customers. Why? Because people trust what other people have to say about a product or service, even if they’re a stranger. This means customer reviews and testimonials are crucial to include in your marketing strategy.

How to Use Social Proof to Boost Online Course Sales

Thu, 19 Aug 2021 14:00:56 +0000

As an entrepreneur, online courses are excellent for sharing your knowledge and expertise in your niche. It’s also a great way to generate extra revenue – if you market the course well.

In order to stand out among all the competitors, you need to be able to show the value in your course. One way to do this is through social proof. In this blog post, we’ll first explain what social proof is and its importance, and then discuss how you can use social proof to boost online course sales.

Social Sharing, Improved Sequences, Zapier Integration, and Much More Are Now Available!

Mon, 07 Jun 2021 14:00:27 +0000

Our major new version launched in February and our team is still hard at work making Boast better and better each and every week. Here are some big things you may have noticed in Boast that haven’t been officially announced yet!

The New Version of Boast is Launched!

Mon, 15 Feb 2021 15:31:00 +0000

The new version of Boast is now available to everyone!

We’ve spent the last 8 months updating every aspect of our platform to make Boast faster and more customizable. The latest version will serve as the foundation for even bigger and better things in 2021!

5 Customer Feedback Form Templates To Improve Your Surveys

Tue, 22 Sep 2020 14:00:27 +0000

The best way to quickly gather actionable customer feedback is with feedback forms. Some feedback forms are designed to gather lots of simple responses quickly. Others are designed to gather in-depth information and organize it efficiently. Different feedback forms are useful at different times, depending on what information you’re looking for. We’ve updated this post to include 5 different feedback form templates and examples so you can easily get started with your own customer feedback forms.

The Video Testimonial Question Script for a Great Customer Testimonial

Tue, 08 Sep 2020 14:00:55 +0000

Video testimonials are highly impactful. They’re genuine, sincere, trustworthy, and show the experiences of real customers. However, videos can also be intimidating to customers—they might not know where to start, or might feel a bit awkward. In this situation, it’s helpful to have a video testimonial question script. This way, you’ll be able to guide the testimonial and highlight important information, while still providing a genuine testimonial.

When To Use a Customer Effort Score Survey

Tue, 14 Jul 2020 14:00:38 +0000

Customer effort score (CES) is a customer satisfaction metric that can give you important insights about your users’ or customers’ experience. Unlike other customer satisfaction metrics, customer effort score looks at a specific interaction, and asks customers to gauge how easy or difficult it was. Since it is different than other customer satisfaction metrics, it is important to know when to use customer effort score to gather the most useful insights.