Kelsey Taber on Boast

SEO for Testimonial Pages: 8 Helpful Tips

Tue, 13 Sep 2022 14:14:37 +0000

The social proof generated from customer testimonials makes them one of the most valuable additions to your website. By strategically segmenting the testimonials you collect and placing them on your website you can ensure that you reach the right target audience. An important piece to ensuring your testimonial page performs well is optimizing the page for SEO. Taking steps to ensure that your page shows up in search for the right audience is the best way to draw traffic organically to your testimonial page. SEO strategies are changing all the time, so we’ve updated this post in 2022 to give you the most up-to-date information.

30 Testimonial Examples To Inspire Your First Campaign

Mon, 13 Jun 2022 14:00:54 +0000

Creating an engaging and effective page to showcase your customer testimonials can be hard when starting from scratch. Just like any other marketing tactic, it can be helpful to see examples from industry leaders first. We’ve compiled a list of testimonial examples that can help you design the ideal testimonial page, or showcase your testimonials anywhere they’ll be effective. We’ve updated this post in 2022 to give you more testimonial examples to get inspired and some more information about what makes a great testimonial.

12 User Generated Content Campaign Examples From Big Brands

Tue, 16 Aug 2016 15:28:39 +0000

Have you ever jumped in on a brand’s social media campaign? It’s tempting, isn’t it? These campaigns are often associated with a hashtag and encourage consumers to share a photo or video of them using the brand’s product. Perhaps there is a prize involved, but most often we do it because we have an emotional connection to the brand. When you submit that photo or video, it’s considered user-generated content, or UGC, and (with proper consent) can now be used by the brand in its marketing. In this blog, we’re going to share ten inspiring examples of user-generated content in marketing. First, let’s talk about the importance of UGC and how to get it.

Testimonial Thank You Page Best Practices

Thu, 07 Jul 2016 19:15:30 +0000

When your customers take the time to leave you a testimonial, it’s important that you thank them instantly. If you collect the testimonial digitally through a submission form, you need to set up a thank you page. There are elements to a thank you page that are essential to it’s effectiveness. Here are testimonial thank you page best practices for you to follow during your next campaign.

Essential Elements to a Successful Testimonial Contest

Tue, 21 Jun 2016 16:04:29 +0000

In order to grow your testimonial feed you need to utilize multiple marketing strategies. One testimonial generating marketing strategy is running a testimonial contest. Find an incentive that drives your customers and have them leave your company a video testimonial as a chance to win a prize.

6 Powerful Ways to Get More Real Estate Referrals

Fri, 27 May 2016 15:38:50 +0000

The Real Estate industry is highly competitive. With so many realtors saturating the market, clients have a lot of options when they choose a realtor to help them buy or sell a home. One of the most effective ways to retain and grow your real estate business is through referrals. It’s reported that 75 percent of an agent’s business comes from referrals and word of mouth – in other words 20 percent of your past clients are responsible for 75 percent of your business. With growth potential relying heavily on referrals, real estate agents should be focusing on things they can do to increase and amplify them.

5 Legal Considerations When Using Testimonials In Advertising

Mon, 15 Feb 2016 21:52:52 +0000

Repurposing testimonials in the form of Advertisements is a great way to make the most out of the customer praise you collect. Whether you turn your video testimonials into video ads on Facebook or Youtube, or add your photo testimonials to sponsored posts online, there are a multitude of ways to use your positive customer feedback as advertising. When you are using customer testimonials in advertising there are a few legal considerations to keep in mind to make sure you’re not breaking the law.

The Art of Building Rapport Online

Thu, 07 Jan 2016 16:01:54 +0000

Building rapport online with your target audience is difficult. Without being able to communicate with them directly, it can be hard to ensure you’re making a good first impression. There are, however, a few steps you can take to build trust online and create connections with potential customers. It’s all about showing what you do, why you care, and why it matters in a way that forms a meaningful connection.

How to Collect Better Video Testimonials From Your Customers

Mon, 16 Nov 2015 21:59:51 +0000

Having a substantial amount of quality video content is an essential part of your modern day marketing strategy. Of the video content your business uses for it’s marketing strategy, video testimonials are the hardest to dictate. You want to be as hands off as possible to ensure that they are authentic, but this lack of control can often lead to video testimonials that are unusable. Taking time to educate and prepare your customers for the video testimonials they record can help you increase the quality of content you receive. Having set resources and suggestions in place can also put your customers at ease and create a more genuine testimonial feed.

13 Stats That Prove The Power Of Video Marketing

Tue, 20 Oct 2015 17:00:51 +0000

Video content and the consumption of video content is growing quickly. New platforms have emerged and have seen rapid growth. Types of video content, how it’s consumed, and by whom, has also changed. These video marketing statistics in 2022 shed some light on the changing video landscape.

11 Apps Every Business Needs On Their Facebook Page

Thu, 09 Jul 2015 14:50:39 +0000

Is your business capitalizing on it’s current Facebook page? Chances are probably not. The best Business Facebook Pages all have one thing in common – They use Facebook Apps. Whether for a sweepstakes, live content, or customer feedback, top brands are finding what makes their target audience tick, and integrating their Facebook page to increase engagement.