NPS® software

Measure customer loyalty with intuitive, affordable NPS® software.

Net Promoter Score℠ (NPS) is a proven metric for understanding customer sentiment and predicting business growth. NPS surveys are built into Boast, so you understand your customers and uncover the insights that grow your business.

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0 to 10one question: how likely are you to recommend us?

What is NPS?

One question that separates your promoters from your detractors

The Net Promoter System is a popular methodology for measuring customer loyalty and predicting business growth. It uses a simple question to separate loyal customers (Promoters), who are likely to spread the word and generate referrals, from indifferent customers (Passives) and unhappy customers (Detractors). It also uncovers why customers in each group feel the way they do.

The NPS question. The Net Promoter System uses two questions: a quantitative 0-10 rating to bucket customers into their respective groups, and a qualitative follow-up to uncover the why behind their score.

Calculating NPS. After surveying your customers, categorize them by score. Promoters score 9-10, Passives 7-8 and Detractors 0-6. Your Net Promoter Score is the percentage of customers who are Promoters minus the percentage who are Detractors, giving you a score from -100 to 100.

Calculate your NPS score with our free calculator →

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Benefits

How businesses benefit from NPS surveys

  • Identify loyal customers

    Know which customers love you and which are merely “satisfied.” Then take action to turn more of them into Promoters.

  • Understand the “why?”

    Learn what makes customers Promoters, Passives or Detractors. When you know why they feel the way they do, you can make meaningful changes.

  • Make accurate predictions

    NPS was designed to predict customer loyalty and business growth. Implement it and you have the data to understand your business's trajectory.

  • Simplify business metrics

    One question for customers to answer and one metric for you to track. Simple, yet powerful for understanding sentiment and business health.

  • Track trends over time

    Survey at regular intervals, like monthly or quarterly, to spot the customers or areas of the business that need extra attention.

  • Benchmark against competitors

    Because NPS is a standard metric, plenty of benchmark data is available. Compare your score against others in your industry.

The plan

Three steps to an NPS program that runs itself

Boast integrates with your existing tools to send NPS surveys at the right time, so you collect valuable data without even thinking about it.

  1. 1

    Ask

    Pick one of 18 proven templates, then send the request by email or SMS, share a link, or embed the form on your site. Boast follows up so you don't have to.

    See how requests work
  2. 2

    Record

    Customers tap the link and record from any phone or laptop. No app, no login. Guided prompts tell them what to talk about, so nobody freezes on camera.

    Meet Guided Prompts
  3. 3

    Share

    Approve with one click. Captions are burned in automatically and the testimonial appears on your website, social channels and ads.

    Explore display widgets
Start measuring NPS

Why Boast for NPS

From the first request to the report, Boast removes the friction.

Boast gives customers an awesome experience, from the initial request to answering the survey, so more of them respond. Then it turns their answers into reports you can act on.
  • Easy for customers: mobile-friendly surveys with no login, sent by email or SMS
  • Fits your process: connect your CRM or help desk and set requests on autopilot with Sequences
  • Robust reporting: spot your best customers and those at risk of churning, and track NPS over time per customer or across the organization
  • One feedback platform: NPS plus custom surveys, video testimonials and reviews
Calculate your NPS
Animated demo of Boast contact reporting showing customer sentiment over time

Promoters to proof New

Your promoters just told you they'd recommend you. Ask them to say it on camera.

A 9 or 10 is the perfect moment to ask for more. Route promoters to a video testimonial request with Guided Prompts, so they know exactly what to talk about, and let Auto Captions make the finished video ready to share. Detractors go to you privately instead.
  • Conditional logic based on rating sends each customer down the right path
  • Guided Prompts turn a willing promoter into a complete story
  • Auto Captions burn in subtitles the moment you approve
See video testimonials

Proof

Companies serious about customer feedback trust Boast

Real customers, recorded on their own devices and published with one click.

What it costs to wait

Without a loyalty metric, you're guessing about the future of your business.

  • Churn you didn't see coming

    Detractors rarely complain before they leave. A quarterly NPS survey shows you who's at risk while there's still time to act.

  • Promoters left idle

    Customers who would recommend you are your cheapest growth channel. Without NPS you don't know who they are.

  • No trend line

    A single survey is a snapshot. Leadership needs the trend to know whether changes are working.

  • Debates instead of data

    Without one shared metric, every meeting about customer happiness becomes an argument about anecdotes.

FAQ

NPS questions, answered

What is Net Promoter Score?
NPS is a proven metric for measuring customer loyalty and predicting business growth. Customers answer how likely they are to recommend you on a 0-10 scale. Promoters score 9-10, passives 7-8 and detractors 0-6.
How is NPS calculated?
Subtract the percentage of customers who are detractors from the percentage who are promoters. The result ranges from -100 to 100. Use our free NPS calculator to do it instantly.
How often should I send NPS surveys?
A best practice is to survey at regular intervals, like monthly or quarterly. Boast sequences can send recurring NPS requests automatically and track the trend for each customer and across your organization.
Does Boast include the follow-up question?
Yes. The NPS template asks for the 0-10 rating and then an open-ended question about why, so you learn what makes customers promoters, passives or detractors.
Can I benchmark my score?
Yes. Because NPS is a standard metric, plenty of benchmark data is available. Compare your score against others in your industry for additional insight.
What can I do with promoters?
Boast reports identify your most loyal customers. Route them automatically to leave a Google or Facebook review or record a video testimonial, and follow up privately with detractors before they churn.

Your happiest customers are ready to sell for you.

Start collecting video testimonials in minutes. Free for 14 days, no credit card required.

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