Sales & Marketing on Boast

How Reviews and Testimonials Help Your Business Show Up in AI Search Results

Tue, 16 Jun 2026 14:00:23 +0000

Users are changing how they search for answers. Instead of scrolling through pages of results, more people are turning to AI tools and relying on summarized recommendations instead of traditional search listings. Social proof and feedback are a key part of how AI tools organize results for their users. If you want your business to appear in AI-driven search results, it’s time to rethink how you collect, structure, and use customer feedback.

Comparing the Top 7 Social Media Management Tools for Businesses in 2026

Tue, 12 May 2026 14:00:17 +0000

Social media is a great way to connect with new potential customers, grow your brand, showcase your products, and more. But managing different social media posts, accounts, and conversations can be tough while you’re running a business. Social media management tools that allow you to create, schedule, and manage posts faster, without switching between multiple platforms, can help you save hours of t ime. Let’s take a look at a selection of these tools, and compare their features, highlights, and pricepoints.

Solving Customer Objections with the Right Marketing Videos

Tue, 14 Apr 2026 14:00:38 +0000

Every customer approaches a purchase with questions. Some of those questions are simple, while others turn into objections that slow down or stop the buying process. The challenge is to create marketing messages that effectively answer those questions. One of the most effective ways to do that is with video. Let’s take a look at some of the most common customer objections, and how to solve them with video.

11 Product Promotion Video Ideas to Engage Your Audience

Thu, 13 Nov 2025 15:00:21 +0000

Video can help you tell stories, explain important processes, entertain, and much more. It’s also a great way to show what your product can do, how it can improve customers’ lives, and why it’s better than your competition. However, creating a great product promotion video needs a great concept to start with. Let’s take a look at product promotion video ideas.

6 Sales Objections and 12 Ways to Solve Them

Tue, 22 Jul 2025 14:00:21 +0000

Every business faces sales objections, and most of them come from uncertainty, not opposition. Your prospects may like your offering, but they hesitate because they’re unsure. Will it work for them? Can they trust your team? Will the results justify the cost? Each of these objections can be overcome with the right strategy. Social proof—showing that others have already made the choice and benefited from it—is a great way to overcome sales objections. Let’s take a look at 6 of the most common sales objections and 12 ways to overcome them using messaging, testimonial content, and smart storytelling.

What Video Editing Features Do You Actually Need?

Tue, 21 Jan 2025 15:00:15 +0000

Many video editing services provide a wide array of features, but how many of these features do you actually need and use? How many of these features are just making it more difficult to find the features that you actually need, or simply driving up the price of the software? Most users only need a handful of essential tools to produce polished and engaging videos. Let’s take a look at the must-have video editing features, explain what each one does, and why it’s important for creating impactful content.

10 Creative Ways to Use Reviews in Marketing

Tue, 29 Oct 2024 14:00:20 +0000

Your customers’ words and their stories make a much bigger impact on other customers than marketing messages from a business. By thinking outside the box and presenting reviews in unexpected ways, you can transform customer reviews and testimonials into memorable experiences that engage potential customers, build trust, and inspire action. Let’s take a look at some creative ways to use reviews in marketing to jumpstart your creative process.

How to Create an Effective Testimonial Video

Tue, 24 Sep 2024 14:00:04 +0000

Testimonial videos are a powerful way to build trust and credibility for your brand. They showcase real customer experiences and provide prospective clients with authentic insights into what it’s like to use your products or services. But what makes a testimonial video effective, and how can you create one that resonates with your audience? Let’s walk through the steps.

Mindshare vs Market Share: What’s the Difference?

Tue, 10 Sep 2024 14:00:00 +0000

The way your audience or the general public sees your business is important. You’ve probably heard of market share—the amount of sales a business occupies within an industry—but you may be less familiar with a similar term; mindshare. This refers to the space a business occupies in consumers’ minds, which includes product awareness as well as sentiment and other things. Let’s take a closer look at mindshare vs market share, the differences between them, and how to build up mindshare.

6 Steps to Start Your Killer Video Marketing Strategy in 2024

Tue, 27 Aug 2024 14:00:42 +0000

If you’re jumping into video marketing for the first time in 2024, you might be feeling a bit behind. Video has become a critical part of a great marketing strategy, but developing and sharing video content also takes time. We made this guide to help you kick off a great video marketing strategy fast. Walk through these steps to start your killer video marketing strategy in 2024.

How to Make Videos That Evoke Emotion (With Examples!)

Tue, 13 Aug 2024 14:00:18 +0000

Emotion is a powerful driving force. It can make a video more memorable, more shareable, and more impactful. Emotion is also spontaneous and authentic, making it difficult to recreate or rehearse. However, understanding what type of emotion you’re aiming for and storytelling strategies to set it up can help you create videos that evoke emotion.

The Complete Guide to Make and Manage a Freelance Videography Team

Tue, 16 Jul 2024 14:00:50 +0000

Creating compelling video content is essential for modern marketing strategies. For many businesses, a freelance videography team offers a flexible and cost-effective way to produce high-quality videos. In this blog post, let’s explore some advantages to a freelance videography team, how to choose freelance videographers, and how to manage your freelance videography team.

How to Create an Educational Video Library on Your Website

Tue, 18 Jun 2024 14:00:20 +0000

Educational videos can be a powerful tool for businesses and marketers, offering a dynamic way to engage audiences and convey complex information effectively. An educational video library on your website, which you could also post to other platforms, can help inform your customers and make an impact. Let’s take a look at the key elements of creating educational videos, shooting them professionally, and building a comprehensive video library on your website.

22 Hacks to Make Content for Short Video Faster

Tue, 20 Feb 2024 15:00:57 +0000

Short video on platforms like Instagram, TikTok and YouTube Shorts has become a powerful way for individuals, businesses, and marketers to reach new audiences. However, creating these videos takes time and energy. These hacks can help you make content for short videos faster and easier.

9 Ways to Use Testimonials and Reviews to Get More Holiday Sales

Mon, 30 Oct 2023 14:00:50 +0000

The holiday season is the perfect time to boost your sales, and leveraging the power of testimonials and reviews can help you do it. Customer feedback carries immense credibility, and by strategically placing it throughout your online store and marketing efforts, you can significantly increase holiday sales. Here’s how to make the most of it.

How to Make a Promotional Video on a Budget

Tue, 11 Apr 2023 14:00:09 +0000

A promotional video is a great way to connect with your audience and build up your brand. However, creating a promotional video can be expensive. Fortunately, with the right strategy and tools, you can create a high-quality promotional video on a budget that still effectively showcases your brand, products, and services. In this blog post, we’ll take a look at a few tips to create a promotional video on a budget.

How to Make a Video Script (With Templates!)

Wed, 15 Feb 2023 00:09:10 +0000

Whether you’re making a full-scale TV commercial or you’d like to make the next viral TikTok video, a video script is a helpful tool. In this blog post, we’ll discuss what a marketing video script is, what it does, and how to make a video script. We’ll also take a look at a few marketing video script templates that you can use to mock up your own videos, long and short.