Topic
Social Proof
Articles about social proof from the Boast blog.
Social Proof
Why Customer Stories Matter More Than Ever in 2026
Between AI-generated content and dubious marketing, real customer stories stand out more than ever in 2026.
Social Proof
4 Templates to Ask for Reviews on Social Media
Let’s take a look at a few strategies and templates that you can customize to ask for reviews on social media.
Social Proof
The Step-by-Step Guide to Get Your First Testimonials (With Examples!)
Getting your first testimonials can be a challenge. Let’s take a look at how new businesses can get their first testimonials, step by step.
Social Proof
How Testimonials Turn Skeptics into Shoppers, According to Science
Testimonials play an enormous role in turning skeptics into shoppers. Many of these effects have been studied, and shown by science.
Social Proof
12 Testimonial Guidelines to Ensure You’re Not Breaking the Law
Collecting customer testimonials can seriously improve sales, but it's essential to follow solid testimonial guidelines to avoid problems.
Social Proof
Why the Brain Believes Video More Than Text
We respond deeply to visual and verbal cues. Let’s see how our brains processes credibility, and why the brain believes video more than …
Social Proof
Customer Stories as Cognitive Shortcuts: How We Decide in 60 Seconds
We all rely on mental shortcuts, or heuristics, to make decisions quickly. Reviews and testimonials can support these cognitive shortcuts.
Social Proof
What is Brand Evangelism and How Can You Inspire It?
Brand evangelism can be defined as a consumer’s dedication and enthusiasm about a brand, generally inspired by an emotional connection. …
Other
11 Tips to Make Great-Looking Testimonial Videos on a Smartphone
Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, …
Social Proof
11 Powerful Ways to Use Social Proof in Your Marketing (Examples Included)
Consumers rely on social proof to make buying decisions. In this blog, we cover 11 ways to use social proof in your marketing.
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Social Proof
Fake Reviews Are Getting Worse—What’s Being Done?
Fake reviews are becoming a bigger problem. The FTC and platforms are joining forces to tackle the issue. But is it too late?
Social Proof
Are Old Reviews Still Valuable?
Are old reviews still valuable? Let's explore the recency of customer reviews and compare new and old reviews.