Other on Boast

5 Ways to Detect AI-Generated Reviews

Tue, 07 Oct 2025 14:23:45 +0000

Reviews are an important way to determine whether or not products, services, or establishments are worth your money. However, a growing number of fake, AI-generated reviews are making it harder and harder to know which reviews are real and which aren’t. There are a few signals that can show whether a review is generated by AI or not. Let’s take a look at a few ways to detect AI-generated reviews.

Your Simple, 3-Step Video Marketing Campaign Blueprint

Tue, 10 Jun 2025 14:00:32 +0000

Video marketing is an important way to reach new customers, but it can be difficult to know where to start. However, you don’t need dozens of videos or complex videos to create an effective video marketing campaign. This simple, 3-step video marketing campaign blueprint is designed to bring your customers from awareness through consideration to purchase.

11 Tips to Make Great-Looking Testimonial Videos on a Smartphone

Tue, 22 Apr 2025 14:03:00 +0000

Smartphones have made it easier than ever to capture video of all types, including video testimonials. But testimonials with poor lighting, background noise, or awkward framing, can be a turn-off. Whether you’re encouraging your customers to record their own testimonials or filming them yourself in person, these tips will help you capture professional, authentic footage—no camera crew required.

How to Get Camera-Shy Customers to Leave a Video Testimonial

Mon, 31 Mar 2025 22:40:43 +0000

Video testimonials are a powerful way to get prospective customers’ attention. However, many existing customers feel uncomfortable in front of a camera. If you can help even the most camera-shy customers feel confident enough to share their experiences, you’ll have more video testimonials to leverage into more sales. Let’s take a look at some strategies to help camera-shy customers leave a video testimonial that feels comfortable and authentic.

How to Make Short Video Testimonials That Convert

Tue, 18 Mar 2025 14:06:00 +0000

A great video testimonial is a powerful tool. Unlike written reviews, video testimonials allow potential customers to hear directly from satisfied clients, creating an emotional connection that builds trust and credibility. However, not all video testimonials are equally effective. Long, unstructured testimonials can lose their impact quickly. The most effective testimonials are short—ideally between 30 and 60 seconds. A concise, well-structured video delivers a focused message that is easy to consume, share, and remember. Let’s take a closer look at how to make short video testimonials that convert.

The Science of Trust: 7 Psychological Principles That Strengthen Testimonials

Tue, 18 Feb 2025 15:00:00 +0000

From our personal lives to our buying decisions, trust is the foundation of every successful relationship. When potential customers see testimonials, they don’t just look for positive feedback—they look for authenticity, relatability, and credibility. Understanding the psychology behind trust can help businesses maximize the impact of testimonials in a helpful and ethical way. Let’s take a closer look at the psychological principles that influence testimonials and trust, and how you can use these principles as you gather testimonials.

How to Record Customer Testimonial Videos In Your Store

Tue, 02 Jul 2024 14:00:41 +0000

Customer testimonial videos can be a powerful way to showcase the quality of your business, your products, and the connection you have with your customers. But, gathering customer testimonial videos can be a challenge. With a strategy to record customer testimonial videos in your store, you can gather videos directly from your customers right when they’re enjoying your business.

How to Use Video to Showcase Your Company Culture and Values

Tue, 28 May 2024 14:00:04 +0000

Your company culture and company values can make a big difference when it comes to finding the right talent and resonating with your customers. Showing your company culture and values in a genuine way can be difficult. Video is a great tool for showing these aspects of your company. Let’s take a look at a few strategies to showcase your company culture and value using video.

11 Behind-the-Scenes Video Ideas Your Fans Will Love

Tue, 14 May 2024 14:00:14 +0000

Behind-the-Scenes video or BTS video is a great way to give your customers and fans an inside look at your business, products, services, and more. There are many ways to conduct BTS videos. If you’ve found success with behind-the-scenes videos before, but you’ve run out of ideas, try these behind-the-scenes video ideas your fans will love.

40 One-Way Video Interview Questions To Screen for Top Talent

Tue, 30 Apr 2024 14:00:18 +0000

Interviewing job applicants can be a long and time-consuming process. Honing in on the right candidate can be even more difficult. One-way video interviews, also called asynchronous video interviews or pre-recorded video interviews, have helped some businesses and hiring managers streamline this process, and learn about candidates before in-person interviewing. Finding the right questions and using them strategically can help you screen for the right person, and use your time and attention to choose the right person from a qualified field.

How to Start Using Asynchronous Video Interviews to Streamline Hiring

Tue, 02 Apr 2024 14:00:49 +0000

Finding the right candidate for an open position can be a difficult process. There many be many candidates with the right experience and qualifications, and it can be hard to choose between them. This process also takes a lot of time and energy. Today, traditional in-person interviews are no longer the only option for connecting with candidates. Asynchronous video interviews, also known as pre-recorded video interviews or one-way video interviews, are a new, valuable tool to streamline the hiring process. Let’s take a close look at how to start using asynchronous video interviews in your hiring process, the pros and cons, how to set up video collection for interviews easily, and more.

5 Benefits of Web-Based Video Recording Software

Tue, 05 Mar 2024 15:00:18 +0000

If you’re looking for an easy and efficient way to collect video content from customers and fans as well as staff, web-based video recording software may be the solution you’re looking for. Let’s explore what web-based video recording software is and how it can help your business.

How to Create a Testimonial Video Quickly and Easily

Tue, 07 Nov 2023 15:00:02 +0000

Testimonial videos can be a powerful tool for winning over new customers. But creating testimonial videos can be a challenge. The right strategy to create a testimonial video can help you connect with your current customers and leverage this connection to make an impact on new customers.

8 Video Ideas for Event Promotion

Tue, 29 Aug 2023 14:00:48 +0000

Videos are a great way to get your audiences’ attention about an upcoming event. The right video will not only generate interest and excitement, but also show potential attendees what they can expect at the event. Let’s take a look at a few video ideas for event promotion that will draw your audience in and show what your event is all about.

How to Repair a Bad Business Reputation

Tue, 15 Aug 2023 14:00:18 +0000

A bad reputation can be difficult to endure. Maybe a particular incident soured previously positive interactions with customers, or maybe a sensitive internal memo was leaked online. Or, maybe you’re considering buying a business with a bad reputation, and you’re wondering what it takes to repair it. It’s possible to repair a bad business reputation, but it requires a strong plan and strong actions.

What Makes a Convincing Testimonial?

Tue, 11 Jul 2023 14:00:31 +0000

Testimonials are a powerful tool to address customers in a more authentic way. Many customers don’t trust marketing messages from businesses directly, but they’re more likely to trust messages from other customers. But what makes a convincing testimonial? And is it possible to get more convincing testimonials to use in your marketing strategy?

Best Practices for Posting Video on the Most Popular Platforms

Tue, 25 Apr 2023 14:00:24 +0000

Video content is now essential to online marketing. Video content allows businesses to engage with their audience and create a more personalized experience for their customers. However, creating and publishing video content can be a daunting task, especially if you are not familiar with the different video platforms available. In this blog post, we will explore the best practices when using different video platforms, including YouTube, Instagram, TikTok, Snapchat, Facebook, and WhatsApp.

What Makes a Great Video Marketing Strategy?

Tue, 28 Mar 2023 14:00:48 +0000

Video is becoming the preferred platform for many marketers, and the preferred medium for many consumers. Reaching customers through video requires a great video marketing strategy. Making a great video marketing strategy can be a challenge, however. To help you get started, or hone your strategy, let’s take a look at a few characteristics of a great video marketing strategy.

9 Ways to Save Time and Money With Video Content

Tue, 31 Jan 2023 15:00:42 +0000

The average promotional video costs anywhere from $1,000 to $50,000 or even more. But, you can still create effective video marketing content without breaking your budget. Here are a few ways to save time and money with video content.

9 Ways to Save Time and Money With Video Content

1. Use Your Own Video Lighting

Professional lighting is expensive, but you can make your own lighting situation with a bit of creativity and resourcefulness. With the right lighting placement, you can create good lighting by simply using lamps or natural light. Avoid overhead lighting usually found in indoor spaces. Instead, move lamps to light the subject from the side to create dramatic shadows, or use a three-point lighting set-up.

How to Use Customer Surveys to Write Better Marketing Content

Tue, 26 Jul 2022 14:00:28 +0000

The best type of marketing content engages your audience and promotes your products. To do this, it’s important to know what your audience is looking for, as well as what they expect from your products. It’s also important to display the best aspects of your products as well, and to know which aspects are most important to your customers. Gathering information and using customer surveys can help you write better marketing content in many ways.

16 Ways to Share Video Testimonials on Social Media

Tue, 19 Apr 2022 14:05:37 +0000

Customers listen to other customers more than they listen to companies. Video testimonials also generate more impressions and more shares than text-based testimonials. Video testimonials are also generally considered more trustworthy, since they are harder to fake. Sharing your video testimonials on social media is a great way to show that your customers love your business, and what you can offer prospective customers.

10 Marketing Survey Questions to Improve Your Content Strategy

Tue, 15 Feb 2022 14:31:44 +0000

Marketers crave engagement with their audience. It’s the foundation that builds trust and loyalty with customers. The best way to boost engagement with your audience is to give them the content they want. But how do you know what they want? The answer is marketing surveys. In this blog, we’ll share what marketing surveys are and 10 marketing survey questions to improve your content strategy.

What is NPS®? Why Marketers Should Care

Wed, 05 Jan 2022 13:59:13 +0000

Word-of-mouth is one of the most powerful forms of marketing. In fact, 92% of consumers trust recommendations from friends and family over paid advertising. Marketers can guide these conversations by pinpointing who their promoters are using an NPS^® or Net Promoter Score^℠. In this blog post, we’ll explain what is NPS and why marketers should care.

Marketer’s Guide to Customer Sentiment Analysis

Tue, 21 Dec 2021 15:00:30 +0000

Have you ever received an email from a colleague, but you weren’t sure how to interpret the emotion or tone in the words they shared? Identifying the sentiment behind text can be challenging. This is especially true for online customer reviews, social media posts, and email communication. To best understand the emotional connection between your business and customers, you need to use customer sentiment analysis.

5 Essential Customer Experience Metrics to Track

Mon, 06 Dec 2021 21:33:39 +0000

What do you remember the most about a brand? For most, it all comes down to the experience. The customer experience helps build trust in your brand and drives revenue. Businesses can measure the customer experience through metrics to understand what’s going well and what needs work. In this blog, we take an in-depth look at five customer experience metrics