CommonSense American Case Study

CommonSense American seeks to bridge the partisan divide between everyday citizens and bring everyone to the table to make positive change.

The Problem

Evidence suggests that American politics has become more polarized and partisan over the past several years. This makes social and economic policies more difficult to enact and it becomes harder to move forward. Testimonials from members have become an important part of finding bipartisan common ground.

“We use Boast to collect video testimonials from our members that we can use in our ads and video events to recruit new members.”

The Solution

CommonSense American uses videos from members to discuss and elaborate on policies with bipartisan support. These videos can then be used in important policy decisions at the state and federal level. These video are also used to connect with other members or potential members.

“We use Boast to collect video testimonials from our members that we can use in our ads and video events to recruit new members. We also share the videos with Members of Congress and their staff so they can hear feedback from their constituents. Our members are everyday Americans. We didn’t think we’d be successful at gathering video testimonials if we had to send model release forms and directions on how to record and send us videos. Boast made it easy to get permission and easily record and send us a video testimonial from any device.”

— Keith Allred Executive Director, CommonSense American