Guides & Toolkits on Boast

The Ultimate Guide to Customer Testimonials

Tue, 19 May 2026 13:59:19 +0000

Contents

The Importance of Customer Testimonials
Types of Customer Testimonials
How to Collect Customer Testimonials
How to Use Customer Testimonials in Marketing
Conclusion

Customer testimonials are statements from satisfied customers who have experience with your business. Testimonials not only demonstrate the quality of your business, but they also build trust and guide customers’ buying decisions. There are many types of testimonials, from short product reviews to long-form case studies to direct quotes and more. Gathering and showing customer testimonials can help to convert more customers, build credibility, and improve your brand.

The Complete Guide to Get a Google Review Link

Fri, 23 Jan 2026 18:46:47 +0000

Part 1 Why Google Reviews Are Important

Part 2 Use Your Google Review Link to Get More Reviews

Part 3 Improve the Quality of Your Google Reviews

Part 4 Google’s Review Guidelines

Part 5 Start Getting More Reviews Today

Download a PDF of this guide

What is Proof-Based Marketing?

Mon, 29 Nov 2021 19:47:06 +0000

ON-DEMAND WEBINAR

What is Proof-Based Marketing?

Proof sells, promises don’t.

Proof-Based Marketing is the modern marketing strategy for building trust with prospects to increase leads and sales. In this webinar, you’ll learn what Proof-Based Marketing is and how you can implement it to collect feedback, engage customers, and gather praise to build momentum and drive revenue.

Download the Marketer’s Guide to Social Proof

Mon, 25 Oct 2021 13:19:42 +0000

Transform your marketing strategy from promises to visual proof

As a marketer, you need to be able to show proof, not just make promises. Consumers turn to customer reviews, testimonials, and social media to learn more about a brand, product, or service. This is crucial for many consumers as they need visual proof before they consider making a purchase.

Marketer’s Guide to Collecting User-Generated Content

Wed, 12 May 2021 16:51:17 +0000

Create the Perfect Strategy to Gather Powerful Content From Your Customers

User-Generated Content is More Trusted, More Shared, and Encourages More Sales Than Any Other Content Type

Customers trust other customers more than marketers or businesses. User-generated content (UGC) is a powerful way to connect with your most loyal customers and share impactful messages. In this guide, we’ll explore tips and strategies to encourage customers to create content around your brand. We’ll discuss multiple ways to incentivize, gather, and leverage user-generated content, so you can find the right fit for your business.

Free Testimonial Request Toolkit

Sat, 30 Jan 2021 18:45:43 +0000

Find the right words to ask your customers for a testimonial

Struggling to find the right way to ask your customers for a testimonial?

We’ve put in the work for you. Whether you’re a fortune 500 company or a mom and pop shop, we have the perfect copy for you to use to engage your customers and request a testimonial. We understand it can be tricky to get quality testimonials from your customers so the testimonial request toolkit was created to give you the necessary tools to do so.

Creator’s Guide to Collecting and Sharing Testimonials

Sat, 16 Jan 2021 20:27:00 +0000

Struggling to increase leads and sales for your product?

You’ve put endless hours into creating and developing your online business content. Your customers are raving about your product and sharing it with their friends and family, but your business can only grow so fast with word-of-mouth referrals.

Realtor’s Referral Marketing Playbook

Wed, 16 Dec 2020 13:22:33 +0000

Get the tools you need to wow clients, gather praise, and generate leads.

This is your step-by-step framework for growing your real estate business with referrals.

Without the proper motivation, clients won’t act. Learn what triggers word-of-mouth, and how you can leverage natural behavior to grow your real estate business.

How to Automate Testimonial Collection

Tue, 23 Jun 2020 17:47:41 +0000

Testimonials are key to acquiring new customers

Many businesses believe they lack the time and resources needed to implement a testimonial strategy. The truth is, growing an arsenal of glowing testimonials doesn’t have to be time consuming at all. By automating each step of your testimonial collection and display process, you can increase customer testimonials ten fold. We created a guide to show you how.

Customer Feedback Strategy Toolkit

Tue, 23 Jun 2020 17:44:15 +0000

5 Survey Templates + Free Guide for Developing Your Customer Feedback Strategy

Customer feedback helps businesses learn about their customers and grow because of it.

If you don’t know what your customers like or don’t like, it’s difficult to welcome new customers or keep the ones you have. But with customer feedback you can learn who your customers are, what they want, and what problems they’re facing.

Business Owner’s Guide to Online Reviews

Tue, 23 Jun 2020 17:41:22 +0000

How to Collect Online Reviews and Leverage Them to Fuel Business Growth

Online reviews are critical assessments of businesses or products that typically include a rating on a scale of 1 to 5 and a text or video evaluation of the quality, features, or experience. Legitimate online reviews are honest assessments made by real customers, posted to websites with an inventory of businesses or products. Online reviews help other prospective customers understand what to expect and decide whether or not they should make a purchase.

Realtor’s Guide to Automating Testimonial Collection

Tue, 23 Jun 2020 17:40:27 +0000

Having quality, credible testimonials can make or break a sale.

Testimonials are critical for realtors.

Prospective clients want to know that you have have the experience and the skills to deliver on your promises. For this, they look to testimonials, online reviews, and social proof. Do you have past clients who can vouch for and recommend your services?

Law Firm’s Guide to Automating Testimonial Collection

Tue, 23 Jun 2020 17:39:36 +0000

Having quality, credible testimonials is critical to client trust

Prospective clients are researching you online. Are they finding the right things?

Having quality, credible testimonials can be the difference between gaining a client and losing an opportunity. Prospects want to know that you have have the experience and the skills to meet their needs. For this, they look to testimonials, online reviews, and social proof. Do you have past clients who can vouch for and recommend your services?

The Ultimate Guide to Managing Negative Reviews

Tue, 23 Jun 2020 17:27:13 +0000

Take Control of the Conversation Around Your Brand

What are people saying about your brand online?

People are talking about your brand online, and your prospects are listening. To effectively manage your brand’s reputation, you’ll need a well rounded strategy.

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Tue, 23 Jun 2020 17:22:54 +0000

Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. By including testimonials that generate social proof throughout your inbound marketing strategy you’re sure to make an impact on customers in every stage of the decision-making process.

5 Ways to Increase Website Leads Using Testimonials

Tue, 23 Jun 2020 17:20:43 +0000

Leads and Testimonials Go Hand-in-Hand

But it’s not just collecting testimonials that gets you there; it’s having valuable customer testimonial content placed in a strategic way to increase engagement on your website.

How To Launch A Testimonial Campaign in 30 days

Wed, 03 Jun 2020 18:44:31 +0000

Week 1 1. Establishing Your Goals 2. Choosing a Campaign

Week 2 3. How to Collect Testimonials 4. Testing Your Campaign

Week 3 5. Asking the Right Questions 6. Promoting Your Campaign

Week 4 7. Ensuring a Smooth Launch 8. Making the Most of It

Guides & Toolkits on Boast

The Ultimate Guide to Customer Testimonials

The Complete Guide to Get a Google Review Link

What is Proof-Based Marketing?

ON-DEMAND WEBINAR

What is Proof-Based Marketing?

Proof sells, promises don’t.

Download the Marketer’s Guide to Social Proof

Learn how you can leverage social proof from your customers to grow your business

Transform your marketing strategy from promises to visual proof

Marketer’s Guide to Collecting User-Generated Content

Create the Perfect Strategy to Gather Powerful Content From Your Customers

User-Generated Content is More Trusted, More Shared, and Encourages More Sales Than Any Other Content Type

Free Testimonial Request Toolkit

Find the right words to ask your customers for a testimonial

Struggling to find the right way to ask your customers for a testimonial?

Creator’s Guide to Collecting and Sharing Testimonials

Create a library of social proof to showcase on your website, social media, and ads.

Struggling to increase leads and sales for your product?

Realtor’s Referral Marketing Playbook

Get the tools you need to wow clients, gather praise, and generate leads.

This is your step-by-step framework for growing your real estate business with referrals.

How to Automate Testimonial Collection

Testimonials are key to acquiring new customers

Customer Feedback Strategy Toolkit

5 Survey Templates + Free Guide for Developing Your Customer Feedback Strategy

Customer feedback helps businesses learn about their customers and grow because of it.

Business Owner’s Guide to Online Reviews

Realtor’s Guide to Automating Testimonial Collection

Having quality, credible testimonials can make or break a sale.

Testimonials are critical for realtors.

Law Firm’s Guide to Automating Testimonial Collection

Having quality, credible testimonials is critical to client trust

Prospective clients are researching you online. Are they finding the right things?

The Ultimate Guide to Managing Negative Reviews

Take Control of the Conversation Around Your Brand

What are people saying about your brand online?

How to Integrate Testimonials Into Your Inbound Marketing Strategy

Social proof is a key component to successful inbound marketing

5 Ways to Increase Website Leads Using Testimonials

Testimonials help promote social proof for your business

Leads and Testimonials Go Hand-in-Hand

How To Launch A Testimonial Campaign in 30 days