10 Examples of User-Generated Content in Marketing

Mon, 10 Jan 2022 21:36:21 +0000

Have you ever jumped in on a brand’s social media campaign? It’s tempting, isn’t it? These campaigns are often associated with a hashtag and encourage consumers to share a photo or video of them using the brand’s product. Perhaps there is a prize involved, but most often we do it because we have an emotional connection to the brand. When you submit that photo or video, it’s considered user-generated content, or UGC, and (with proper consent) can now be used by the brand in its marketing. In this blog, we’re going to share ten inspiring examples of user-generated content in marketing. First, let’s talk about the importance of UGC and how to get it.

5 Video Marketing Ideas for Health and Wellness Brands

Tue, 05 Oct 2021 18:57:46 +0000

Video marketing has been on the rise since 2016 and will continue to grow. All businesses, large or small, should be leveraging video marketing to acquire brand awareness, bring in new leads, and convert leads to clients. This is especially true for health and wellness brands as your consumers rely on visualizations to understand how your product or service works. We’ll discuss what video marketing is, why it’s important, and then we’ll explore five ideas to help inspire you.

User-generated content on Boast

10 Examples of User-Generated Content in Marketing

5 Video Marketing Ideas for Health and Wellness Brands