User-generated video platform
Your customers already make your best content. Collect it on purpose.
User-generated videos engage followers and build trust with prospects in a way polished brand content can't. Boast helps you request, collect, caption and share UGC videos for social media, ads and your website, with consent handled.
New to UGC? Download the Marketer's Guide to Collecting User-Generated Content.
- Social proof: prospects trust a product other customers are visibly already using
- Native content: customer-made video feels natural in the feed, not like an ad
- Grow your following: people follow brands that are down-to-earth and relatable
“Typically, (the videos are) unedited, with no background music or effects.”
Republican Voters Against TrumpWhy a platform
A hashtag campaign gives you content. A platform gives you control.
You can run a UGC campaign on one social network, with a hashtag, or by hand. The best user-generated video platforms give you custom capture forms, consent management, ownership of the content, and a repeatable process for sharing it.
Hashtags and DMs
- ✕Hope customers post, then screenshot what shows up
- ✕Ask for rights one DM at a time, or skip it and hope
- ✕Vertical, horizontal, silent, shaky, whatever arrives
- ✕Content stuck on one platform you don't control
- ✕No idea what to say, so most customers never record
With Boast
- Custom video capture forms your customers can finish on a phone
- Consent to your terms captured on every submission, rights owned by you
- Guided Prompts so every video tells a complete story
- Auto Captions burned in, ready for muted autoplay on any channel
- Publish to your site and socials in a click, or download for ads
Guided Prompts New
Usable videos, because customers know what to say.
The difference between a UGC video you can run as an ad and one you can't is usually the story. Guided Prompts put your questions on screen while the customer records: what they were trying to solve, why they chose you, what happened. You pick the prompts or start from a UGC template.
Customers move at their own pace and can re-record a single prompt. You get a complete, on-message clip from every submission.
- UGC, review and testimonial prompt templates
- Records in the browser on any phone or laptop, no app to download
- Automatic requests during a campaign or on lifecycle triggers like a purchase
Auto Captions New
Built for muted autoplay.
Most people scroll with the sound off. A UGC video with no captions is a silent face in a feed. Boast transcribes every approved video, generates accurate captions and burns them in, so your content works muted on Instagram, TikTok, LinkedIn and Facebook and meets accessibility expectations.
Download the captioned MP4 for your ads, or grab the separate subtitle file if your ad platform prefers it.
- Captions styled to stay readable on any background
- Captioned MP4 plus separate subtitle file
- Burn-in on by default, controllable per video
Key benefits
Everything a user-generated video platform should do
Simple user experience
Make it incredibly simple for customers or followers to record and submit video for your brand.
Automatic UGC requests
Set up automations to request videos during a campaign or on customer lifecycle triggers like purchasing a product.
UGC distribution
Share the videos you collect on your website and social channels with a single click.
Easy integrations
Connect the tools you already use through Zapier to fold UGC collection into your existing processes.
UGC organization
Tag and categorize what you collect so you share the right content at the right time for the biggest impact.
Actionable reporting
Built-in reporting makes sense of the data and surfaces the trends that affect your bottom line.
UGC video editing
Edit, rearrange, trim and delete clips from the videos you collect, all inside the Boast app.
UGC video automations
Add custom intro and outro videos, title slides, background music and more, then apply them automatically to every subsequent video.
The plan
Three steps from a happy customer to a UGC ad
- 1
Ask
Send a request by email or SMS during a campaign, or trigger it automatically when a customer buys. Boast handles the reminders.
See how sequences work - 2
Record
Customers tap the link and record from any phone or laptop, no app required. Guided Prompts walk them through what to show and say.
Meet Guided Prompts - 3
Share
Approve with one click. Captions are burned in, consent is on file, and the video is ready for your site, your feeds and your ad account.
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Customer stories
Companies collecting user-generated videos with Boast
Republican Voters Against TrumpHow a campaign collected unedited videos directly from participants and ran them as ads, because people know when something is real.Read the story →- Growth Marketing ProHow a growth marketing team collects brief, compelling videos of real people for their YouTube channel without burdening customers.Read the story →
- Betr HealthHow a health food meal service showcases feedback from over 20,000 happy customers in an impactful way.Read the story →
What it costs to wait
Your competitors' customers are already on camera. Where are yours?
- Ads that cost more
Brand-made creative has to earn trust from scratch. A real customer on camera brings it with them.
- A feed that feels like a brochure
Followers scroll past polished promises. They stop for a person who looks like them.
- Rights you don't have
Screenshotting a customer's post isn't consent. One complaint can pull an entire campaign.
- Videos you can't use
Without prompts, half of what arrives is unusable. Without captions, the rest plays silently to a muted feed.
FAQ